Laurich Communications director Richard Rennie brings 25 years of experience in the agri-business sector, including 13 within the rural media industry.
He has established a reputation for his concise, considered and well founded understanding of the sector, communicating through the written, electronic and audience arenas.
His portfolio of clients include some of the country’s key agri-business entities. They benefit from his ability to communicate effectively with farmer and business audiences at every level about a wide range of agricultural issues, products and services.
Richard completed a B.Com(Ag) at Lincoln University and a certificate in journalism from Auckland Polytechnic, and worked for the New Zealand Farmer newspaper for three years.
He then share-milked 400 cows in the Waikato for eight years, followed by a three year stint owning a restaurant in Hamilton.
For the past 10 years he has become familiar to the agri-sector as a regular contributor to Agri HQ publications, including New Zealand Farmers Weekly, Countrywide, and New Zealand Dairy Exporter.
His award winning work has covered a wide range of subjects facing agri-business today, at both a local and international level.
Richard has also built a portfolio of client companies requiring specialist knowledge of agriculture, working with them to develop strategies to communicate more effectively with farmers and agricultural professionals including vets and consultants.
His work has included managing seasonal promotion campaigns and launching industry initiatives to gain maximum penetration with targeted farmer audiences.
His clients appreciate his skill in talking directly to their customers across a wide range of often complex and innovative agricultural products and services.
Richard resides in the Western Bay of Plenty and enjoys time spent with his wife and three daughters, surfing, cooking and running a small block.
Richard Rennie - Laurich Communications.
Communicating effectively with farmer and business audiences about a wide range of agricultural issues, products and services.