Laurich agri-communications director Richard Rennie has 25 years of experience in the agri sector, spanning farming, food and media in that time.
He has an established reputation for delivering concise, considered and well-founded information on many aspects of the rural sector through print, social and electronic media to an audience that includes growers, farmers, agri-business professionals and the general public.
Laurich agri-communications director Richard Rennie has 25 years of experience in the agri sector, spanning farming, food and media in that time.
He has an established reputation for delivering concise, considered and well-founded information on many aspects of the rural sector through print, social and electronic media to an audience that includes growers, farmers, agri-business professionals and the general public.
Laurich agri-communications director Richard Rennie has 25 years of experience in the agri sector, spanning farming, food and media in that time.
He has an established reputation for delivering concise, considered and well-founded information on many aspects of the rural sector through print, social and electronic media to an audience that includes growers, farmers, agri-business professionals and the general public.
After completing a B.Com(Ag) at Lincoln University in the late 80s Richard worked as a A.C Nielsen market research exec before pursuing a love of words and news by completing a certificate in journalism at Auckland Polytechnic.
Three years working for the New Zealand Farmer newspaper cemented his interest in helping farmers understand what was happening in their industry over the tumultuous post-Rogernomics period.
He then share-milked 400 cows in Waikato for eight years with his wife Lauraine, before taking a trip to the other end of the food producing spectrum, owning award winning Hamilton restaurant Tables on the River for three years.
After completing a B.Com(Ag) at Lincoln University in the late 80s Richard worked as a A.C Nielsen market research exec before pursuing a love of words and news by completing a certificate in journalism at Auckland Polytechnic.
Three years working for the New Zealand Farmer newspaper cemented his interest in helping farmers understand what was happening in their industry over the tumultuous post-Rogernomics period.
He then share-milked 400 cows in Waikato for eight years with his wife Lauraine, before taking a trip to the other end of the food producing spectrum, owning award winning Hamilton restaurant Tables on the River for three years.
For the past 16 years he has been a weekly contributor to New Zealand Farmers Weekly, helping build the paper’s reputation as the country’s most respected rural publication, and winner of the 2019 Voyager Media Awards for Best Trade Publication.
Other outlets include the Bay of Plenty Business News, Kiwifruit Journal and assorted corporate publications. He is frequently a guest on agri-business panels and programmes, providing insights on particular areas of expertise.
For the past 16 years he has been a weekly contributor to New Zealand Farmers Weekly, helping build the paper’s reputation as the country’s most respected rural publication, and winner of the 2019 Voyager Media Awards for Best Trade Publication.
Other outlets include the Bay of Plenty Business News, Kiwifruit Journal and assorted corporate publications. He is frequently a guest on agri-business panels and programmes, providing insights on particular areas of expertise.
For the past 16 years he has been a weekly contributor to New Zealand Farmers Weekly, helping build the paper’s reputation as the country’s most respected rural publication, and winner of the 2019 Voyager Media Awards for Best Trade Publication.
Other outlets include the Bay of Plenty Business News, Kiwifruit Journal and assorted corporate publications. He is frequently a guest on agri-business panels and programmes, providing insights on particular areas of expertise.
Over the past 15 years his work has included covering agriculture’s big issues, including environmental management, genetic engineering, biosecurity, China and farm debt challenges – farmers have appreciated his balanced, timely and insightful articles.
He has also built a portfolio of respected agri-business companies that require a communicator with a specialist knowledge of agriculture, and the ability to relate to a wide range of people within the agri-business sector, including farmers, vets, consultants and financers.
His work includes managing seasonal promotional campaigns, launching industry initiatives and explaining new technology – clients appreciate his ability to understand and communicate what are often complex and innovative agri products and services to their customers to gain maximum penetration with their target audience.
Richard lives in rural Western Bay of Plenty, enjoying time with family, surfing, rowing and cooking.
Over the past 15 years his work has included covering agriculture’s big issues, including environmental management, genetic engineering, biosecurity, China and farm debt challenges – farmers have appreciated his balanced, timely and insightful articles.
He has also built a portfolio of respected agri-business companies that require a communicator with a specialist knowledge of agriculture, and the ability to relate to a wide range of people within the agri-business sector, including farmers, vets, consultants and financers.
His work includes managing seasonal promotional campaigns, launching industry initiatives and explaining new technology – clients appreciate his ability to understand and communicate what are often complex and innovative agri products and services to their customers to gain maximum penetration with their target audience.
Richard lives in rural Western Bay of Plenty, enjoying time with family, surfing, rowing and cooking.
